Ukukhulisa iitalente ngomsebenzi, ukuqokelela iitalente kunye nokusingqongileyo, iitalente ezikhuthazayo ngeendlela, kunye nokuqinisekisa iitalente ngemigaqo-nkqubo;
Ukubeka abantu abalungileyo kwizikhundla ezifanelekileyo, abantu abafanelekileyo ukwenza izinto ezilungileyo; ukuzithatha njengomntu wokuqala onoxanduva lwengxaki, ukwenza yonke imizamo yokusombulula ingxaki, kunye nokubonelela ngempendulo ngexesha elifanelekileyo kwiziphumo zengxaki;
Ukuthobela ngokungqongqo imigangatho yoshishino, ukulawula ngokungqongqo inkqubo yemveliso kunye neenkcukacha zokusebenza;
Abathengi kuqala, ukuthatha ukwaneliseka kwabathengi njengenjongo yokusukela, ukwandisa isiphumo sophawu lwenkampani; ukuthatha izinto ezintsha njengoko amandla okuqhuba ephila ngomgangatho, efuna i-win-win ngenkonzo;
