Ukukhulisa amathalente ngomsebenzi, ukuqoqa amathalente nemvelo, ukukhuthaza amathalente ngezinqubo, nokuqinisekisa amathalente ngezinqubomgomo;
Ukubeka abantu abalungile ezikhundleni ezifanele, abantu abafanele ukwenza izinto ezifanele; ukuzithatha njengomuntu wokuqala obhekene nenkinga, ukwenza yonke imizamo yokuxazulula inkinga, nokunikeza impendulo ngesikhathi ngemiphumela yenkinga;
Ukuthobela ngokuqinile izindinganiso zemboni, ukulawula ngokuqinile inqubo yokukhiqiza kanye nezici zokusebenza;
Amakhasimende kuqala, ukuthatha ukwaneliseka kwamakhasimende njengomgomo wokuphishekela, ukwandisa umphumela womkhiqizo wenkampani; ukuthatha ubuhlakani obusha njengoba amandla okushayela ephila ngekhwalithi, afune ukunqoba ngesevisi;
